Financial Advisory June 2023

Yellow Werbeagentur AG becomes part of the MYTY Group.

With its highly qualified team, Yellow creative agency brings a wealth of expertise and a strong track record in developing brands and providing solutions for B2B and B2C customers along the entire customer journey. The Swiss creatives have earned an excellent reputation primarily through their strategic approach and diverse creativity, winning the trust of renowned Swiss brands such as Feldschlösschen Getränke AG, Messe Schweiz and Basel Tourismus. What sets Yellow apart is its distinctive culture and team focus, which emphasizes roles over titles. By leveraging the talents and experience of its team members, Yellow consistently achieves outstanding results for its clients.
The addition of Yellow strengthens MYTY's portfolio of specialized agencies and allows for the creation of a dynamic ecosystem that fosters collaboration, innovation and client service. The focus on Northwestern Switzerland, particularly Basel, is significant for MYTY, as the region is a growing market with extraordinary potential for creative services. Yellow's presence in Basel will allow MYTY to target its activities and services to the needs of clients in this region.
David Rost, CEO of MYTY Group, says, "With its strong foothold in Northwestern Switzerland, a region we consider extremely important strategically, Yellow expands our existing presence and further expands the creative top tier." Rost emphasizes that Yellow's unique culture and team focus align with MYTY's core values, making the collaboration a natural fit."
Stephan Suter, CEO of MYTY Switzerland: "Switzerland is a key market for MYTY, and the acquisition of Yellow underscores our commitment to providing exceptional creative services in the region. We are committed to preserving Yellow's unique culture and identity while providing it with the support and resources it needs to succeed."
Reto Meyer, CEO of Yellow Werbeagentur AG: "Joining forces with MYTY is an incredible opportunity for Yellow to expand our client base and expertise while staying true to our core values and operating independently. We are excited to become part of MYTY and collaborate with like-minded professionals within the network on the latest market trends and innovations. This partnership will further fuel our creativity and drive our commitment to delivering impactful solutions."
With the acquisition of Yellow, MYTY solidifies its presence in Northwest Switzerland and its comprehensive branding, advertising and communications offerings. Yellow brings the agency network to a total of 12 agencies in just three years.
Sancovia supported the buyer in the financial due diligence.

Yellow Werbeagentur AG becomes part of the MYTY Group.
Logo von MYTY Group
Logo von Yellow Werbeagentur AG