M&A September 2023

Sir Mary AG becomes part of the MYTY Group.

Sir Mary's team of around 40 people, with locations in Zurich and Munich, has made a name for itself in the Swiss communications market through outstanding performance and innovative approaches. Since their founding in 2016, they have influenced the industry with their digital-first mentality. In a highly competitive market, they have developed an agency model that questions old approaches and builds bridges between different communication disciplines. Her customers include well-known companies such as Allianz, CSS, Samsung, Switzerland Tourism, Sunrise and UBS.
“The acquisition of Sir Mary marks a significant milestone in MYTY’s development,” said David Rost, Group CEO of MYTY. “We are thrilled to add her expertise and passion for creative concepts and tailored media strategies to our network. This step enables us to offer groundbreaking solutions in the field of creative media across agencies.
Maurizio Rugghia, co-founder and managing partner of Sir Mary: “We were looking for a strong partner with whom we could grow together and continue to shake up the industry. The crucial resources and skills are available at MYTY. As entrepreneurs and makers, we would like to actively participate in the development and expansion of MYTY in the future. We also share the same values: We pursue a “digital-first” approach and believe that communication will become more complex, more fragmented and more digital in the future. This partnership will give us the opportunity to join forces to bring new impetus to the industry while offering our customers innovative solutions.”
Since its founding just three years ago, MYTY has focused on bringing together the best agencies in strategy, technology, creation and marketing, offering an unbeatable combination of know-how, creativity and expertise. The latest investment in Sir Mary underlines this claim and the intention to become the most attractive agency network in Europe.
Sancovia initiated the transaction and advised the buyer throughout the entire process.

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