Sancovia advises The Relevance Group on its strategic partnership with Interactive Marketing Group
The European corporate group, The Relevance Group (TRG), expands its network by incorporating the Interactive Marketing Group (IMG) from Hamburg. With this strategic merger, TRG takes another significant step on its path to becoming the leading destination for Data-Driven Marketing and Sales in Europe. IMG complements the group with its expertise in Digital Business, Customer Experience, Organic Growth, and Data Analytics.
Founded by Jürgen Rösger, IMG is an established high-end consulting agency in digital growth, with an impressive client portfolio that includes o2, Deutsche Bahn, and Lufthansa. The company will continue to operate as an independent brand under the TRG umbrella, with approximately 20 employees working in Hamburg and Berlin.
Sancovia supported TRG as the exclusive M&A Advisor in the initiation of the transaction.
