THE RELEVANCE GROUP ACQUIRES CUSTOMLYTICS GMBH
The European corporate group The Relevance Group (TRG) continues to grow and incorporates the Berlin agency Customlytics GmbH into its network. With this strategic step, TRG strengthens its position as a leading provider of data-driven marketing and sales in Europe.
Customlytics is one of the leading agencies for app marketing, strategy, and analytics in the DACH region. Since its founding in 2016, the company has been supporting app providers in the successful positioning and scaling of their mobile applications.
The range of services includes strategic consulting, technical implementation, app store optimization, performance marketing, and user engagement measures. A particular focus is placed on securing data sovereignty, transparent processes, and the sustainable transfer of know-how.
Sancovia supported the buyer in the financial due diligence.
