Transaction Services June 2023

Converto AG joins The Relevance Group 

Converto AG is joining The Relevance Group. Based in Switzerland, Converto AG brings extensive experience in innovative marketing solutions, offering services including dynamic advertising, cross media strategies, and cookieless branding solutions. 

This partnership aims to more precisely reach target groups in the future and to further increase the relevance of messages and content. The collaboration is expected to create synergy by leveraging the diverse strengths and abilities of both entities. TRG intends to support its partners as a strategic group coordinator, while the Converto AG remains independent and retains its management team. 

Founded in May 2022, the Relevance Group has rapidly expanded to include five companies, with plans to further strategic acquisitions in Europe. The growing Group provides comprehensive, data-driven support to companies’ marketing and sales efforts across various industries.

Sancovia supported the buyer in the financial due diligence.

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