appmotion becomes part of the MYTY Group
appmotion from Hamburg becomes part of the MYTY Group. The more than 60 employees of appmotion under the management of owners Lasse Lüders and Karsten Glied at the locations in Berlin, Husum, Braunschweig and the headquarters in Hamburg join the group.
Founded in 2011 as an app forge, the company of founders Lasse Lüders and Karsten Glied quickly grew into a tech studio with a high sensitivity for user experience. appmotion's customers are renowned companies such as Ottobock, Melitta Single Portions and Walberg Urban Electrics. At the same time, numerous agencies rely on appmotion due to its pronounced specialisation. The appmotion range of services includes native app development, web and backend development, virtual reality / mixed reality development, DevOps. A special focus is also on all disciplines of user experience design.
In the MYTY Group, appmotion will contribute its proven competencies in app development, web development and digital consulting. MYTY thus complements and deepens its portfolio with a core competence in the digital spectrum.
David Rost, co-founder and MYTY CEO: "The business areas around digital product development have been a very high priority on our target list since the start of our group. We have had many discussions and evaluated a wide range of potential partners. Lasse and his team fully met our needs both personally and in terms of content and matched our ideal profile exactly. Together, we will become even stronger in offering customised digital solutions and realising business models in the digital space."
Lasse Lüders cites several reasons for joining the group: "One reason was, of course, the opportunity to expand our operations from northern Germany to the entire DACH region. Furthermore, as software and digital experts, we hope for support in the areas of brand strategy and the further development of our products and services. The fact that such renowned agencies had already joined the group was of course also a strong argument for us to join."
The MYTY Group AG currently consists of 10 agencies in Switzerland and Germany, unites over 500 employees and provides international clients with holistic support for the increased demands of marketing, creation and technology of the digital era. Together they explore the possibilities of AI and automation, real-time campaigning and reaching target groups across all devices and channels, and face challenges such as the changing whims of the walled gardens, legal requirements such as the DSGVO and the ever-changing zeitgeist of customers and consumers. All agencies within the MYTY Group remain operationally and culturally independent.
Sancovia initiated the transaction and advised the client throughout the process.