M&A julio 2021


The e-commerce agency norisk Group has been a member of the new agency group MYTY since 15 July. As full-service e-commerce specialists, the norisk Group provides holistic support for online store implementation, as well as integrations of third-party systems such as ERP and CRM software. In addition, the norisk Group has a strong performance-marketing team that takes care of the promotion of online stores in the context of omnichannel projects. The norisk Group is also the strongest OXID agency, with the highest revenues in the DACH region. With 60 employees across Munich, Nuremberg, and Berlin, the company, led by Christian Elsner and Dominik Haupt, specializes in cross-channel shopping experiences. The norisk Group has successfully implemented 300 e-commerce projects in the fashion and lifestyle sector, in retail as well as chain stores. The norisk Group also includes the digitaldrang team, which, going forward, will bring additional expertise into the MYTY Group on software-as-a-service (SaaS) products for the e-commerce sector.

“E-commerce represents an important component of our strategy, which is why we are very happy to have gained the norisk Group, a strongly positioned, experienced, and highly specialized player in the field. We look forward to further expanding this area through strategic additions with Christian Elsner and Dominik Haupt’s team,” says David Rost, Managing Partner of MYTY. 
Christian Elsner and Dominik Haupt, managing directors of the norisk Group, add: “Synergies in the group, cross-resource co-working, and exchange between colleagues in large projects — these are real potentials that we can now harness.”

The norisk Group will retain its identity, culture, and operational independence. At the same time, the company will benefit from the expertise and specializations of its sister agencies. INTEGR8, The House, and TRG have made a start, now the norisk Group will follow, and further complementary agency connections are already in the pipeline. The MYTY Group’s long-term goal is to combine all relevant disciplines — from brand strategy, UX & UI design, creative production for classic and digital media, app- and web-development to BI strategies, data-driven marketing and media buying. The norisk Group joins MYTY and brings its expertise in e-commerce to the broadly positioned agency network. More than 200 employees throughout the DACH region now combine their expertise in strategy, creation, technology, and marketing under the umbrella of MYTY Group. 

The MYTY Group now consists of four agencies in Switzerland and Germany, with offices in Zurich, Munich, Nuremberg, Dusseldorf, and Berlin, bringing together more than 200 employees and holistically serving international clients to meet the increased marketing, creation, and technology demands of the digital age. Together they explore the possibilities of AI and automation, real-time campaigning, and reaching target groups across all devices and channels; and face challenges such as the changing whims of the walled gardens, legal requirements such as the GDPR, and the ever-changing zeitgeist of customers and consumers. 

Ufenau Capital Partners is a Swiss investor group based at Lake Zurich. Ufenau Capital Partners focuses on majority shareholdings in service companies in Switzerland, Germany, and Austria that are active in the business services, education & lifestyle, healthcare, and financial services sectors. With an extensive circle of renowned and experienced industry partners (owners, CEOs, CFOs), Ufenau Capital Partners pursues an active value-added investment approach on equal footing with business owners. 

Sancovia initiated the transaction and advised the buyer throughout the process.

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